Starting from an amusing script provided by the client, this animation was an opportunity to create a cast of anthropomorphic plants, some of whom I'd be delighted to take on further adventures! The light-hearted tone is further helped by voiceover from talented performer Louis Jones.
Working together with Bristol-based creative agency Modular Digital, my first film for CABI was recently released. CABI (The Centre for Agriculture and Bioscience International) are a non-profit development organisation focussing specifically on agriculture and the environment. The film itself concerns CABI's Action on Invasives campaign which seeks to raise awareness of the impact invasive species have on the rural poor in developing countries.
The animation was based on the illustrations created for CABI's brochure on Invasive Species so that we could focus the viewers' attention on the people most effected by the threat of Invasive Species. Created primarily using Adobe Animate, based on a script and voiceover supplied by CABI and Modular.