30th April 2019 - Comments Off on CABI: Action on Invasives
CABI: Action on Invasives
Working together with Bristol-based creative agency Modular Digital, my first film for CABI was recently released. CABI (The Centre for Agriculture and Bioscience International) are a non-profit development organisation focussing specifically on agriculture and the environment. The film itself concerns CABI's Action on Invasives campaign which seeks to raise awareness of the impact invasive species have on the rural poor in developing countries.
The animation was based on the illustrations created for CABI's brochure on Invasive Species so that we could focus the viewers' attention on the people most effected by the threat of Invasive Species. Created primarily using Adobe Animate, based on a script and voiceover supplied by CABI and Modular.
More information on the campaign can be found on Cabi's Action on Invasive website. Get in touch if you'd like to talk about how I can bring your campaign to life with animated video.
As with previous films for the School of Life, I am given both the script, and Alain de Botton's voiceover to work from. Design and animation is then up to me. The film follows three couples, one of whom is struggling with a threatening new found love of pickles.
A general overview of my work for the school, together with links to several 
TED-Ed films work by paring animators with educators, and I was lucky enough to be pared with Jon Butterworth, a professor of physics who worked on the ATLAS experiment at CERN's Large Hadron Collider, and writer for 
Still, it's fun to do something different, and every time I make a film using a different technique I hope to learn something that will inform my over all aesthetic. This film is no exception to that. From a creative perspective, the emphasis here was very much on the choice of images and the timing of the messaging. I am grateful to all the photographers who have made the World Bank's photo archive such a rich resource to plunder! 
Werewolf: Live is one of two performances Jon Gracey currently has at the Edinburgh Fringe 2018. The other is Courtroom Play: A Courtroom Play. More information here. 
Script and voiceover are provided by TED-Ed, and the design and animation was all down to me. The challenge on this film was to keep the visuals light hearted and fun, when what I was showing was, for the most part, numbers. I came up with a series of colourful blocks, and built the film around that visual.