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20th November 2020 - Comments Off on Drinkaware: Alcohol and mental health

Drinkaware: Alcohol and mental health

Drinkaware is a new client who approached me to make a film for Alcohol Awareness Week highlighting the mental health impact of excessive drinking. Intended to be short and direct with the aim of driving viewers to the Drinkaware website for advice on how to cut down and more information about the links between alcohol, depression and anxiety.

The film had a very short turnaround time, so I drew heavily on their existing brand design. Fortunately, their bold colours and clear pictograms lent themselves perfectly to my style of film making, so even with just a few days to make the film, I believe we were able to create an impactful short animation. As usual, it was created in Adobe Animate, and the film can be viewed both on the Drinkaware website and on YouTube.