Demystifying the Age Appropriate Design Code is a presentation and educational booklet designed and illustrated for 5Rights Foundation. It explains why the code exists and what needs to happen for websites to implement its recommendations. In the words of their website, "5Rights Foundation exists to articulate the rights of children in the digital environment." Launched in 2015 by Baroness Kidron, they aim to address the failure of the digital world to differentiate between child and adult users, and take steps to protect children's rights online.

Beeban Kidron initially contacted me to discuss making a film. This has yet to happen (although I sincerely hope it will) but we later had a discussion about what could be done to turn a Power Point presentation on the Age Appropriate Design Code into something more compelling. Using a mixture of illustration, design and the 5Rights' existing brand guidelines, we collaboratively conceived a 23 page document which can be seen in full here.

The success of this document led to the development of a print version, shown above, for distribution to people in a position to influence and enact the necessary changes.

   

If you would like to discuss how illustration can be used in your campaign materials, get in touch here.

"A child is a child until they reach maturity, not only until they reach for their smartphone."